Monday, August 10, 2009

The Business of Magic

Over at Pub Rants, Kristin Nelson has been posting about writing as a business, and the importance of investing, keeping track of finances and creating a budget, especially before you quit your day job.

This made me think about all the different skills you need for a successful creative career. When my husband Joe became a full-time magician, his background in sales and advertising proved to be invaluable. A lot of magicians and other performers worry only about perfecting their craft and artistry, believing that clients will just -- wait for it -- magically appear (I apologize for that. It'll never happen again. Probably).

This couldn't be further from the truth. Without a website, marketing strategy, firm goals and deadlines, newsletters, brochures and business cards, it wouldn't matter if Joe were the greatest sleight-of-hand artist in the world, because no clients would know about him.

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